An illustrative route was chosen to design promotional material for The Royal Albert Hall, to enable the venue to be seen as an inviting place for people of all ages and backgrounds.The hall plays host to a variety of performances and events throughout the year.The hall also puts on a range of activities purely to raise money for an array of charities.The incredible amount of performances has been reflected in the design of the campaign ‘The Royal Albert Hall: A Charity’, showing illustrations relating to some of the events that are held at the hall and people that have performed there. A free interactive app has been created, which shows the illustrations in a series of animated shorts, giving the public a chance to donate some money to The Royal Albert Hall: A Charity at the end. A newspaper insert displaying the illustrations has been designed, also giving the public a chance to help the charity.